About Us

FortiFood Health Services (Pty) Limited is a born and bred South African online store.

Our vision is to provide relevant health information and top-quality products to health professionals and the broader knowledgeable public.

How it started

FortiFood Health Services was born as a result of the efforts of the late Emeritus Professor WJ Serfontein. “The Prof” devoted his life to trying to reveal the underlying causes of disease throughout his career with the Department of Chemical Pathology and as a lecturer and researcher at the University of Pretoria. He studied several subjects relating to the field of medicine, including medical biochemistry and pharmacology at the Universities of Stellenbosch and Pretoria, and completed his doctorate at the University of Leiden in the Netherlands. The Prof was actively involved in desk-top research for FortiFood until 2014.

Assorted fruits, vegetables, meats and seafood on a wooden kitchen table

His main tasks were the provision of information in respect to the latest developments on the health scene, developing new products and providing guidance to health professionals who recognise the importance of lifestyle and nutrition in health. He also regularly published scientific articles and is the author of several books on health topics, including heart disease and cancer.

His son, HE Serfontein (Enkie), has a financial background and has been responsible for the management of the company since its inception.

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How it started

FortiFood Health Services was born as a result of the efforts of the late Emeritus Professor WJ Serfontein. “The Prof” devoted his life to trying to reveal the underlying causes of disease throughout his career with the Department of Chemical Pathology and as a lecturer and researcher at the University of Pretoria. He studied several subjects relating to the field of medicine, including medical biochemistry and pharmacology at the Universities of Stellenbosch and Pretoria, and completed his doctorate at the University of Leiden in the Netherlands. The Prof was actively involved in desk-top research for FortiFood until 2014.

His main tasks were the provision of information in respect to the latest developments on the health scene, developing new products and providing guidance to health professionals who recognise the importance of lifestyle and nutrition in health. He also regularly published scientific articles and is the author of several books on health topics, including heart disease and cancer.

His son, HE Serfontein (Enkie), has a financial background and has been responsible for the management of the company since its inception.

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Did you know?

  • Shopping on FortiFood.co.za is 100% safe and secure.
  • Payments are secured by PayFast, SA’s secure online payment gateway.
  • We deliver by courier anywhere within South Africa.
  • We offer a free Multinutrient (Multi-vitamin and mineral supplement) to senior citizens who order monthly (conditions apply).

Please contact us for more information.

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What We Specialise In

FortiFood specialises in natural products that have scientifically been shown to be involved in the disease process. The mechanism of action of natural substances should have some scientific basis or should at least be understood to some degree. It comes as no surprise then that the most significant portion of our customers consists of doctors and other health professionals. In fact, through his books, radio talks, discussions and consulting, Prof Serfontein has played a substantial role in bringing about the change in perception towards natural medicine amongst many conventional doctors.

FortiFood is a proud sponsor of the South African Society for Integrative Medicine SASIM (www.integrativemedicine.co.za) because we firmly believe that there should be no distinction between “alternative medicine” and conventional allopathic medicine as still presently practised by many doctors. Since the actual cause of diseases is always related to the body’s natural processes (and which we try to identify and correct), attempts at healing must of necessity to a large extent be based on natural processes.

What We Specialise In

FortiFood specialises in natural products that have scientifically been shown to be involved in the disease process. The mechanism of action of natural substances should have some scientific basis or should at least be understood to some degree. It comes as no surprise then that the most significant portion of our customers consists of doctors and other health professionals. In fact, through his books, radio talks, discussions and consulting, Prof Serfontein has played a substantial role in bringing about the change in perception towards natural medicine amongst many conventional doctors.

FortiFood is a proud sponsor of the South African Society for Integrative Medicine SASIM (www.integrativemedicine.co.za) because we firmly believe that there should be no distinction between “alternative medicine” and conventional allopathic medicine as still presently practised by many doctors. Since the actual cause of diseases is always related to the body’s natural processes (and which we try to identify and correct), attempts at healing must of necessity to a large extent be based on natural processes.

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The information included in this website should not be construed as medical advice. Consult a health professional if you are ill. Unless stated otherwise, FortiFood products have not been tested in formal clinical trials for efficacy in the prevention or treatment of disease, and should therefore not replace any prescribed medication.

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